Search Engine Optimization (SEO), is the process webmasters go through to
encourage the search engines to rank their pages higher in the search results.
Typically it involves working on the site itself. This is called on-site SEO, but it
also involves working at site promotion, and that is what’s known as off-site
Sites can be built in a number of different ways (PHP, HTML, Flash, etc.), using
a wide variety of site-building tools, with common examples being
Dreamweaver, Drupal, and WordPress, to name just three. Most websites and
blogs share certain features that we can control, and use, to help with the on-site
SEO. These features include things like the page title, headlines, body text, ALT
tags and so on. In this respect, most sites can be treated in a similar manner
when we consider on-site SEO. However, different platforms have their own
quirks, and WordPress is no exception. Out-of-the-box WordPress doesn’t do
itself any SEO favours, and can in fact cause you ranking problems. This book
will concentrate specifically for the on-page SEO of WordPress sites,
highlighting the problems, and working through the numerous fixes.